Is Pay Per Click Advertising Worth It? Meet These 2 Conditions
There is no dobut that Pay Per Click Marketing can be worth but only when a few certain conditions are met.
PPC Marketing is great because you only pay when a potential customer shows interest in your service by clicking on your Ad.
That being said, there are a few other conditions that need to be met for success to ensue.
1. People Have Got To Be Searching For Your Business.
When a user types Solicitor Dublin into Google, you can show in the top position with a Pay Per Click Advertisement.
If you have a business people don’t really search for online, Pay Per Click Ads are probably not your best bet.
2. The Account Has To Be Fully Optimised
It’s easy to get Pay per Click Marketing Wrong and that will cost a lot of money and not get the right types of returns.
You to get structure of the account correct, the campaigns, the keywords, and the search terms correct to enjoy maximum returns.
If it is your first time doing PPC Ads, you are better off contacting a PPC Specialist as its likely to save you a lot of money in the short to medium term.
Ok so once those are conditions are met, here are the different PPC options available.
Google Ads: The Daddy of PPC, accounting for over 90% of traffic. If you can dominate Google Search Ads, you are doing well.
Google Shopping: An Effective way of promoting you products online and generating brand awareness.
Remarketing: Retarget visitors to your website with Display Ads and Youtube Remarketing. Very cost effective with a high ROI.
Bing Ads: Lower search volumes and favored by older, wealthy clients who use it as their default Search Engine. Can cost less per click and deliver a higher ROI.
Amazon PPC: An effective way to boost sales on Amazon.
Here are some of the advantages that make Pay Per Click Advertising worth it.
Precise Targeting:
You Ads will only show when a user types specific phrases into the Search Engine.
You only pay when the User shows interest by clicking the Ad.
It works on an Auction system, so whoever bids the most, gets the top spots.
Free Brand Awareness:
Your Ad can be seen and the User doesn’t even click it which will cost you nothing and can boost your brand awareness.
The user sees your Ad and remembers your Brand, even if they notice it simply in their subconcious mind.
Part Of The Marketing Mix
This is a key advantage, if you are first in the Google Ads, On The Map and in the SEO stakes, your brand will be dominate.
Not only will you set your business up to get the most leads you will also stand out to potential clients as the leader in the market.
You are showing up number 1 in all three battle areas and it’s a very impressive mix.
Your Results Are Measurable:
By setting up the correct conversion tracking, you will know exactly how many sales you generated from PPC.
This allows you to calculate your ROI by estimating the lifetime value of the customer – the cost to acquire them.
Lifetime value includes direct purchases over time from that customer but also, referrals, word of mouth and more.
Super Targeted:
You can laser target who you show your ads but you can also control the locations, budget, and scheduling.
You can only show your ads in the rich part of town or you can only show in the mornings until Midday.
The choice is yours and you can also measure exactly what is working and what is not.
Ok, so taking a quick look at Pay Per Click Advertising, we can clearly see that it is worth it if you have a business that people search for.
One key point to remember however is this: Pay Per Click is easy to do but its much harder to do it correctly.
If you need any help with your Pay Per Click Campaigns, give us a call today to get started.
