Are Youtube Ads Worth It – A Closer Look At The Each Type For Local Business
Are Youtube Ads Worth It – A Closer Look At The Each Type For Local Business
There is no doubt that Youtube Ads can have a high return rate but the question you probably have is whether it is worth it for your business.
It all comes down to the audience that you are showing the Ad to. Are they actually interested in buying your product or are you just trying to generate awareness?
Do you know which type or types of Youtube Ads you are going to run.
How are you going to track conversions?
Do you know the lifetime value of your customer?
In Feed Youtube Ads
In Feed Youtube Ads are an excellent way to build awareness and increase your sales.
These Ads appear in the search results when the customer is searching on Youtube looking for something to watch.
They also show in the suggested videos while you are watching a video on Youtube.
They are looking for education or entertainment and it is a great way to seemlessly interrupt them with your offer.
This is especially effective for Remarketing Ads as they are already familiar with your brand.
If you can get them back to the site a second time, they always convert at a higher rate.
Skippable In Stream
12 Seconds to 6 Minutes
These are a very popular type of Youtube Advertisement. These are the videos that play before your video starts.
They are skippable after 5 seconds and can last from 12 seconds to 6 minutes.
The good thing about these Ads for sellers is that you dont pay for the Ad if they dont watch until the end or take action.
Depending on the competition for your audience, the cost per view can be relatively low and well worth pushing forward with.
These are great for brand awareness, generating leads and as always, Remarketing.
Non Skippable In Streams
15 to 20 seconds
These are the most intrusive of the Youtube Ads and are also In Stream Ads that play before your video starts.
The differen is that these videos cannot be skipped and they are 15 to 20 seconds in length.
These can be great for building brand awareness and getting your ad into the public consiousness.
Be careful with your targetting though and dont run the same Ad for too long to the same people.
These Ads are likely to be more annoying for uninterested users and progressively more annoying each time the user sees it.
Still a great way to get your message out there.
Bumper Ads
6 Seconds – No Skip
Bumper Ads also play before the video and cant be skipped but there a maximum of 6 seconds in length.
You dont have to use the full 6 seconds either so it can be even shorter.
A great way to increase brand awareness and not as intrusive as a longer unskippable Ad.
Obviously, you will pay every time your Ad shows and it is taking a premium slot, so it can cost a little more than skippable Ads.
Overlay Advertisement
Overlay Ads are like the Display Network for Google.
They are Banner Ads that show up while the video is playing.
These are great for Remarketing as you can target people who already visited your website.
If you can get them to come back to your site a second time, they will convert at a higher rate.
Also great for longer buying journeys, brand awareness and for staying top of mind for potential customers.
Is Youtube Advertising Worth It?
It is very competively priced advertising which can be laser focussed on your exact customers.
The more prcise your targetting, the better your returns will be.
Even starting from scratch, Youtube can build awareness and allow people to know your brand more intimately than a text Ad.
If you are unsure about Youtube Advertising, give us a call at Pay Per Click Dubai to get started with Youtube Ads.
With a professional in your corner, Youtube Ads are almost certainly worth it.
