Setting up Google Shopping campaigns can be a little daunting if you are not sure what to do.
Especially when you have the rest of your E-Commerce empire to run.
Google Shopping ads can have a massive payout however due to the prime SERP real estate that they offer and impressive conversion rates.
Google Shopping Ads can definitely be worth it yes, Let’s take a look at the Benefits of Google Shopping before we dive in at look at the stats from our campaigns.
Increased Visibility And Prime Real Estate
Google Shopping Ads showcase your products right at the top of page 1.
This is a great way to increase brand awareness and generate sales.
High CTR’s
Since the Ads are visual and people are looking for that exact product, when they see the Ad, they click straight through.
Now this is going to lead to people directly buying, but it also adds them to your funnel for Remarketing and you can pick up their email address too.
Effective Targeting
Now, there is no keyword targetting with Shopping Ads but there is Geographical targetting, Device Targetting, and Remarketing available.
Google Shopping also does a great job of targetting users with intent so once your conversion tracking is set up, you are good to go.
Lower CPC’s
Shopping Ads have a lower Cost Per Click than Search Ads so if you convert at the same rate, they are more cost effective.
So, you get a visual picture at the top of Google for a lower cost and you only pay when somebody clicks it. It’s a win win.
Direct Comparison
Google Shopping allows you to show off your products and prices in direct comparison with your competitors.
If you have a winning product mix, you can win the battle with Google Search Ads.
Performance Tracking
You get all the performance tracking you need with Google Shopping Ads.
Cost per Clicks, CTR, Impressions, Conversions and relevant cost staistics.
Easy Integration
Google Shopping Ads easily integrate with platforms like Shopify, Woocommerce, and WordPress to easily get your products live and quickly.
It’s done through the Merchant center.
If you want a hand with set up or you want a full management solutions get in touch today for more info.
A Look At A Campaign For Garden Sheds
So this is an interesting look at a shopping campaign we ran for a Garden Sheds company.
We can see a huge amount of impressions, much larger than search.
- A Lower Ctr
- A Lower Conversion Rate
- We see a Cost Per Conversion which is almost equal.
- We see a lot of sales over time..
Given the results of these campaigns, it makes a lot of sense to get started with Google Shopping.
If you need any help with your shopping campaigns, give us a call today at Pay Per Click Dubai.